你讀日報是為了什麼？藉此更了解當地和國際大事當然很好，但是你也應該把這個平面媒體，當成為你自己和人脈中所有成員持續尋找引薦機會的來源。本週的任務就是要更熟練、更成功地做到這點。
在這星期中，當你每天在閱讀報紙的時候，要找出2個可以提供給人脈中成員的潛在顧客，以及1個自己可以跟進的潛在顧客。顧客名單就在那裡，你先前可能因為沒有注意到而忽略掉罷了。
What do you look for when you read the daily newspaper? An insight into local and world events is fine, but you should also view the publi-cation as an ongoing source of business referrals for you and for everyone in your network. Your assignment this week is to become more skilled and successful in doing this.
As you read the paper every day this week, look for two leads you can give to people in your net-work and one lead you can follow up on yourself. They’re there — you just may have glossed over them without noticing them previously.
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